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THE ART OF THE START
Ed. Best Seller - 237 p.
In The Art of the Start, Guy Kawasaki, one of the most original and irreverent strategists from the business world presents an indispensable guide for people starting out in business. The author presents important steps for opening a company and the development of ideas, in addition to stimulating a more entrepreneurial mentality.
Be the definitive guide for anybody starting their project.
Guy Kawasaki is one of the world's most important specialists in technology and marketing. A Silicon Valley venture capitalist, author, advisor to Apple Inc, and director of Garage Technology Ventures.