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HOW GREAT LEADERS INSPIRE ACTION

Simon Sinek
TED Talks
Simon Sinek has a simple but powerful model for inspiring leadership. His examples include Apple, Martin Luther King, the Wright brothers - and as a counter point TiVo, which seemed to be making a big effort to survive, but the share price tripled after a recent legal victory.

Watch:
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=pt-br

objective

Talk about the leadership model he developed (Golden Circle), giving practical examples of its use by companies such as Apple.

Simon Sinek

Simon O. Sinek is an author, guest speaker and consultant who write about leadership and management. He is known for popularising concepts such as the Golden Circle, described by TED as a "simple, but powerful inspirational leadership model".

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