Business Model Generation

Alexander Osterwalder and Yves Pigneur
Ed. Alta Books - 275 p.
if your organisation needs a strategy to get ahead of your competitors, your need BMG. Exciting business models are a sign of our time. Yet they are still little understood even when they change the competitive landscape of industries. Business Model Generation is a practical and inspiring manual for anybody who is seeking to improver or develop a business model.

objective

Offer power, simple and tested tools to understand, design, rework and implement business models.

Alexander Osterwalder and Yves Pigneur

Alexander Osterwalder is a writer, guest speaker, and innovation and business model consultant. His practical method for designing innovative models, developed in partnership with Dr. Yves Pigneur, is practiced in various global companies such as 3M, Ericsson, Capgemini, Deloitte and Telenor.
Yves Pigneur was a professor of Management Information Systems at the University of Lausanne, and a visiting professor at Georgia State University, the Hong Kong University of Science and Technology and the University of British Columbia.

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