CREATIVE CONFIDENCE

Tom e David Kelley
Ed. HSM - 261 p.
Not everybody is an artist, but we can be more creative lawyers, doctors, managers or sales assistants. Inspired by cases from IDEO and the d.school in Stamford, the Kelley brothers encourage us to use creativity and imagination when dealing with problems. The book reveals specific strategies to release the inventiveness from within each one of us, as, according to the authors, creativity and the capacity to innovate are like muscles: the more you use them, the stronger they get.

objective

The Kelley brothers remind us that all of us have many ideas and insights to offer.

Tom e David Kelley

Tom Kelley is a business consultant, author and guest speaker recognised around the world as an expert in innovation, design thinking, organisational design and other business aspects.
David Kelley is a businessman, entrepreneur, designer, engineer and professor. Founder of the design company IDEO and professor at the University of Stamford. He has received many honours to his contributions to design and in particular education.

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