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WHERE DO GOOD IDEAS COME FROM

Steven Jonhson
Ed. Zahar - 260 p.
Where do good ideas come from? This is a question that everybody would like to answer. Steven Johnson manages to do so. He shows us, by creating funny, unexpected and revealing parallels, the seven fundamental standards of innovation processes developed by man and nature. For Steven Johnson, who has already been called the Darwin of Technology, humanity's biggest innovations don't result from prodigious individual talents or superior isolated minds. Most inventions, in contrast to what we usually think, need the appropriate environments to flourish.

objective

Show that anybody is capable of creating something innovative with today's tools.

Steven Jonhson

Steven Berlin Johnson is a North-American science writer with a degree in Semiotics from Brown University and English Literature from Columbia University. He is a leading expert in the history of technology. An influential internet thinker and author of nine books translated into various languages.

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