ENTREPRENEURSHIP EDUCATION ONE OF THE BIGGEST EDUCATIONAL CHALLENGES IN BRAZIL.

New pedagogical proposals will be put forward to contribute to current teaching and stimulate entrepreneurship, creating a scenario that favours entrepreneurial thought.

“He is a natural entrepreneur.”

You have undoubtedly heard this phrase from other people referring to a successful entrepreneur.

Much has already been debated about the origin of entrepreneurial behaviour and we know today that it has nothing to do with our genetic heritage or the DNA of anybody who ends up becoming an entrepreneur during their life.

Specialists believe that the environment in which the individual develops their personality is what produces new entrepreneurs.

Family values, the relationship with friends, professional references and, above all, educational institutes have a vital role in the development of the entrepreneurial side of each person.

Entrepreneurship is a learning process which can be stimulated throughout life, beginning with primary education and progressing through all levels of education.

So how to introduce entrepreneurship in education? This new paradigm represents one of the main educational challenges in modern-day Brazil.

It is within this context that the Sebrae Entrepreneurship Education Reference Centre was born. New pedagogical proposals will be put forward to contribute to current teaching and stimulate entrepreneurship, creating a scenario that favours entrepreneurial thought.

Introduce entrepreneurship culture to educational institutions and enable the formation of new entrepreneurs capable of innovating and creating businesses for communities, transforming the lives of millions of people.

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