We spent about 15 years of our lives studying, considering the period of basic education, high school and higher education. Many hours and lots of money are invested in formal education, but does school teach us what we really need to learn? With that in mind, the entrepreneur and author Joao Cristofolini gathered in his book “Things schools do not teach us”, some lessons and skills that he himself learned outside the school environment.
1- Using the mind
Understanding how our mind works is essential to direct thoughts, to be clearer about personal and professional goals, and not to fight against ourselves. That involves understanding of our fears and the things we heard in childhood about money and success that have been reinforced throughout our lives and an understanding of mental attitudes that can be helpful.
2 – Entrepreneurship
Many educators misunderstand entrepreneurial education, thinking it means training people to be successful entrepreneurs. Because of that, the subject is often left out of school curriculum. The truth is that entrepreneurship is fundamental to teach students how to learn. Understanding the concept of networking and the importance of collaboration, learning to make failure a part of the learning process, stimulating the search for innovation and losing the fear trying something new, are some of these lessons that entrepreneurship offers.
Teaching how to sale at school? Of course. Sale is not just one that happens in stores or in business negotiations. According to João Cristofolini, we are all the time selling, whether a product, an image or an idea. And the author’s lessons are very specific on the subject: variable remuneration, three-second rule, the secrets of a good pitch in 60 seconds, how to understand customers’ minds, and how to use storytelling in sales.
4- Marketing and personal branding
As essential as knowing about sales is learning the fundamentals of marketing. From the launch of the product or service, customer relationships, establishing partnerships to personal marketing, business strategies and branding are valuable not only for those who work in the area but for life.
Leading is much more than holding a position of authority in an institution (be it school, family, a group of friends or company). Many lessons on how to be a positive and fair leader are not taught in schools or even in business administration courses. How to delegate tasks? What to do to build a healthy work environment? How to trust and have the confidence of the team? What to do when you have to lay off someone? In the book, João Cristofolini talks about what he has learned in this area.
6- Financial education
We all learn financial mathematics in high school. But there is a huge gap between these basic concepts and the knowledge needed to have a sustainable and balanced financial life. Many people end up repeating the same pattern of consumption and investment of their family members simply because they do not have more in-depth information on how to manage their own money.
7- Health and spirituality
Who said health and spirituality should not be a priority in education? Both aspects are super important for a healthier life and, consequently, for success in studies and career. Whether because of a taboo or because they are just not used to it, educational institutions end up not dealing with such vital issues as the balance between personal and professional life, time management, depression and happiness, for example.