According to the book The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School, 1999), after the agricultural, industrial and service revolutions, we are living the “experience economy”. For the authors Joseph Pine and James H. Gilmore, in contrast to services, which became commodities, experience is indispensable, subjective and recalls affection and emotion.

This concept is also applied in education as Experience Learning, which considers experience to be just as important as content in the learning process, which in turn must be creative, interesting, collaborative, entertaining and focused on an entrepreneurial attitude.

The free-course school Perestroika, which teaches innovation and creativity to those who want to be entrepreneurs, developed an open-source methodology to disseminate the philosophy. Experience Learning incorporates “a method, a process, a system, a well-organised flow” which Perestroika uses “as a compass at the time of putting together the programme of a course, class, talk or any other learning format or dynamic”. The objective is to “build learning spaces through experience”.



The methodology comprises 23 points organized in four large modules: Content, in other words, the depth at which it is applied in the classroom; Form, the most effect way to pass this content and ensure it is really learnt; Emotional, the importance of relationships and social interactions; and Structural, as the name suggest, the structure of the course.

Created and reapplied since 2007, Experience Learning ensures that new undertakings have “an active role as a transformation agent and are aligned with a new social, business and educational protocol. In the end, education, society and the economy are changing.

Show the differences between the thinking of a non-entrepreneur, traditional entrepreneur and contemporary entrepreneur”. TIAGO MATTOS

This change philosophy is applied in practice by the partners of Perestroika and features in the book GTAD– Go There And Do: Things that I learnt planning less and doing more, written by Tiago Mattos. The author states that the intention of the book is to “present the differences in the thinking of a non-entrepreneur, traditional entrepreneur and contemporary entrepreneur”. In other words, way of theorising less and doing more.

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