Do you know what a pitch is? The strategy is very much used by entrepreneurs, especially startups, when they are ‘selling’ their own business. Its idea is to quickly present the product or service and attract potential investors or partners.
To make a perfect overview of the business, the entrepreneur must have some skills. It’s important to know how to argue, summarise information, have logical thinking and empathy. These are the good news for teachers, because pitching can be an efficient strategy for education. It can also be an efficient strategy to stimulate the entrepreneurial mindset and preparing the students for future challenges.
If you have never heard of pitching and doesn’t know how to use the idea, keep on reading!
This is how it usually goes: the entrepreneur has an innovative idea, but it demands investment or it hasn’t been sold in a large-scale. Therefore, he needs partners or clients. Pitch is a strategy to rapidly and attractively present ideas to those publics.
That kind of presentation is usually extremely objective, containing only the essential information. In it, the entrepreneur needs to show the opportunity he offers and in which market he’s willing to work with. He must also present the product, show its innovations and, finally, say what he expects from a potential partner – it can be financial investment, society or material supply.
The main focus is to delight and convince the partner about the quality of the new product. That is, entrepreneurs seek to make a good first impression.
How to use the pitching strategy in education?
Pitching can be used in education as a format for presenting works or projects. Rather than appropriating traditional strategies, students may be encouraged to use pitching strategies to prepare presentations to peers and the school community as a whole. In order for that, the teacher should teach students their characteristics and show them examples. The good news is that there are several of them available on the internet.
If the school already has a multidisciplinary project or some initiative aimed at strengthening entrepreneurship, it is also possible to adopt pitching to involve the school community around an idea or solution.
The advantages of including the pitch strategy in education are diverse. In addition to helping students become familiar with this strategy, so common in the universe of startups, the teacher can work on a range of skills:
In addition to being an opportunity to develop all of these characteristics, adopting the pitch strategy in school can be an effective way to put students in touch with this important tool of the entrepreneurial ecosystem.
By including pitching in class planning, the teacher prepares students for an important phase they will live in the future, whether they are defending their own business idea, participating in a job interview, or introducing a new project to the boss. So, it is also a way to put entrepreneurship on the agenda and develop skills that will make a difference in the future.
So, are you ready to use pitching in education?