What is a 'pitch' and how to use it in education?

Do you know what a pitch is? The strategy is very much used by entrepreneurs, especially startups, when they are ‘selling’ their own business. Its idea is to quickly present the product or service and attract potential investors or partners.

To make a perfect overview of the business, the entrepreneur must have some skills. It’s important to know how to argue, summarise information, have logical thinking and empathy. These are the good news for teachers, because pitching can be an efficient strategy for education. It can also be an efficient strategy to stimulate the entrepreneurial mindset and preparing the students for future challenges.

If you have never heard of pitching and doesn’t know how to use the idea, keep on reading!

What a pitch is

This is how it usually goes: the entrepreneur has an innovative idea, but it demands investment or it hasn’t been sold in a large-scale. Therefore, he needs partners or clients. Pitch is a strategy to rapidly and attractively present ideas to those publics.

That kind of presentation is usually extremely objective, containing only the essential information. In it, the entrepreneur needs to show the opportunity he offers and in which market he’s willing to work with. He must also present the product, show its innovations and, finally, say what he expects from a potential partner – it can be financial investment, society or material supply.

The main focus is to delight and convince the partner about the quality of the new product. That is, entrepreneurs seek to make a good first impression.

How  to use the pitching strategy in education?

Pitching can be used in education as a format for presenting works or projects. Rather than appropriating traditional strategies, students may be encouraged to use pitching strategies to prepare presentations to peers and the school community as a whole. In order for that, the teacher should teach students their characteristics and show them examples. The good news is that there are several of them available on the internet.

If the school already has a multidisciplinary project or some initiative aimed at strengthening entrepreneurship, it is also possible to adopt pitching to involve the school community around an idea or solution.

Pitching in education: what are the opportunities?

The advantages of including the pitch strategy in education are diverse. In addition to helping students become familiar with this strategy, so common in the universe of startups, the teacher can work on a range of skills:

  • Creativity: by encouraging students to find new strategies to present an idea or a project, the teacher can help them create new solutions together and think of different ways of dealing with certain content.
  • Argumentation: pitching can also be important for students to develop their persuasive skills through data, facts, and other strategies. Therefore, it is essential that the teacher highlights the importance of a prior preparation and a solid fundamented presentation.
  • Logical reasoning: by giving students time for questions and answers, the teacher will encourage them to appropriate all the information they have, make connections, and respond to other people’s questions.
  • Synthesis: to shape the presentation in the pitching format, it needs to be concise. The challenge can be even bigger for the student, since he should create an attractive, short presentation with all the essential information. That way, he can summarize information and build up his reasoning.
  • Empathy: to create a perfect presentation, the educator also has the possibility to show the importance of knowing well the audience to which the student is speaking. It is essential that the student put himself in the other’s shoes.

Empower your class for entrepreneurship

In addition to being an opportunity to develop all of these characteristics, adopting the pitch strategy in school can be an effective way to put students in touch with this important tool of the entrepreneurial ecosystem.

By including pitching in class planning, the teacher prepares students for an important phase they will live in the future, whether they are defending their own business idea, participating in a job interview, or introducing a new project to the boss. So,  it is also a way to put entrepreneurship on the agenda and develop skills that will make a difference in the future.

So, are you ready to use pitching in education?

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